transformSEO

Reputation & Review Monitoring

Overview

Reviews are a ranking factor, a conversion factor, and an early warning system for product problems. These tools pull ratings and review content from Trustpilot and Tripadvisor; Google Business Profile reviews are covered separately under Local SEO via get-gbp-reviews.

Find Trustpilot business profiles for a given brand or keyword. Returns domain (needed for reviews), rating, review count, and category.

Parameters

ParameterTypeRequiredDescription
keywordstringYesBrand or category to search for
"Find Trustpilot profiles for 'swimming pool builders'."

get-trustpilot-reviews

Reviews for a specific Trustpilot business profile, including rating, body, date, and reviewer location. Use the domain from get-trustpilot-search.

Find Tripadvisor listings for a business or location. Returns location_id (needed for reviews), rating, review count, category, and city. Covers hotels, restaurants, attractions.

get-tripadvisor-reviews

Reviews for a specific Tripadvisor listing - rating, title, body, date, and traveler type. Uses the location_id from get-tripadvisor-search.

Also Available: Google Reviews

Google Business Profile reviews are covered under the Local SEO section via get-gbp-reviews. For full multi-platform reputation monitoring, combine all three:

  • get-gbp-reviews - Google reviews (local/discovery)
  • get-trustpilot-reviews - Trustpilot (B2B, SaaS, services)
  • get-tripadvisor-reviews - Tripadvisor (hospitality, travel, restaurants)

Reputation Audit Workflow

  1. Run get-trustpilot-search with the brand name to confirm the listing exists and grab the profile domain.
  2. Pull get-trustpilot-reviews and get-gbp-reviews together for a unified view of recent feedback.
  3. For hospitality clients, add get-tripadvisor-search and get-tripadvisor-reviews to cover the travel audience.
  4. Look for recurring themes in negative reviews - they're a roadmap for both product fixes and review-response copy.