App Research
Overview
App research connects store listings and customer reviews so you can understand the competitive market, compare positioning, and find recurring requests or complaints. transformSEO supports both Apple App Store and Google Play evidence.
Open Explore > Apps to search by keyword. Pin the findings that matter to a Workspace so the source evidence stays connected to the recommendation or deliverable.
Research Apple App Store listings
Use get-apple-app-listings with a keyword to find matching apps. Results include titles, publishers, ratings, categories, and app IDs.
Use get-apple-app-reviews with an app ID to examine review text, ratings, titles, and dates.
Research Google Play listings
Use get-google-play-app-listings with a keyword to find matching apps. Results include titles, developers, ratings, categories, and package IDs.
Use get-google-play-app-reviews with a package ID to examine review text, ratings, and dates.
Recommended workflow
- Search the customer problem or product category in one or both stores.
- Select the closest competitors instead of treating every result as relevant.
- Pull a deliberate sample of recent reviews.
- Group repeated praise, complaints, and feature requests as evidence.
- Pin the useful findings to a Workspace and connect them to a decision.
Parameters
| Tool | Required input | Optional input |
|---|---|---|
get-apple-app-listings | keyword | location_name |
get-apple-app-reviews | app_id | location_name, depth |
get-google-play-app-listings | keyword | location_name |
get-google-play-app-reviews | app_id | location_name, depth |
Review depth can be 25, 50, 100, 250, or 500. Start with 25 unless a larger sample is necessary. Review requests are billed in source-specific blocks, so request depth deliberately.
Interpret the evidence carefully
- Confirm the store and location before comparing competitors.
- Review samples can overrepresent highly motivated customers.
- Look for repeated patterns instead of treating one review as a market truth.
- Keep the listing, review date, and retrieval context with any recommendation.